RPM (Rent Car Platinum Mandiri) is a local car rental services based in Pontianak, Indonesia. This project aimed to re-design their web interface and to optimize each of their web pages for SEO.
CHALLENGES
The website rank only at 23rd of Google SERP based on their targeted keyword, “Rental Mobil” and “Sewa Mobil”. It was because they uploaded a new template on their website, then failed to re-implement their previous SEO setup to the new website design.
SCOPE OF WORKS
1. Web Design
Design a mobile-friendly website with a new template and Elementor page builder.
2. Keyword Research
Business owners has their own specific keyword to be optimized, which is “Rental Mobil”, so we decided to use Google Keyword Planner, Google Trends, MOZ, and Ubersuggest to explore other relevant keywords, searching for long-tail keywords, and even question keywords that related to the main keyword. I also tried to analyze the intent keywords.
3. Technical Setup
Setting up the permalinks and Robots.txt, submit the sitemap to Search Console, adding canonical tags and schema markup, checking for any crawl errors if available, and also creating an internal links within pages on the website.
SEOptimer: to generally audit the SEO status of the website.
Google Lighthouse: to check any variety of issues regarding the performance, accessibility, and SEO on-page of the website.
Screaming Frog & Search Console: to check any crawl errors, indexed pages, and SERP rank.
4. On-Page
Each meta of web pages have been optimized with the keywords. We used Yoast SEO plugin to edit all meta and check SEO Score. All images have also been resized and optimized with the relevant ALT tags.
5. Off-Page
Using a MOZ browser extension to check the backlink profile, then I created my own link-building strategy to boost the rank and DA / PA score.
HIGHLIGHT OF RANKED KEYWORDS
